It’s time for the fourth and final New Year’s resolution designed for organizations who want to drastically improve their marketing efforts. So here it is: Audit your brand. Read more
Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received a letter of intent from the University of Maryland, Baltimore County (UMBC), to perform branding and marketing services in support of a new initiative to promote graduate programs at the university. Read more
Keeping with our commitment to share a few New Year’s resolutions your organization can make to drastically improve your marketing efforts, we give you the third installment in the series: Check your assumptions. Read more
We promised you a list of useful resolutions that your organization can make to drastically improve your marketing efforts in the new year. This week we’re suggesting: Reconnect with your customers.
Why is it that organizations have no trouble focusing on revenue in the fourth quarter? Okay, that was too easy. But if it’s patently obvious why we have to hit our targets in Q4, why is it so hard for us to focus on the marketing behaviors that will drive revenue in Q1?