Deming Plan Do Check Act

Deming for Marketing Managers

Almost 30 years ago, I was fortunate to have a mentor who was a devotee of W. Edwards Deming. No less than once a week (for four years) I would hear Charlie say, “If you’re not measuring it, you’re not managing it.” I never found the actual Deming quote, but the concept is certainly consistent with his philosophy. Charlie’s paraphrase of Deming changed the way I looked at marketing and advertising. Before Charlie (BC), I was satisfied measuring things like “reach and frequency,” confident that exposure drove awareness, built brand, and generated revenue – but Charlie (and Deming) proved me wrong.
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Mobius Knot

Brand Improvement: Continuous or Continual?

The words “continuous” and “continual” are so similar in appearance and sound that many people use them as if they were synonymous. But in truth, the subtle distinction between the two sheds important light on our understanding of brand.
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Inflation - 1410028_1920

Who’s to Blame for Claim Inflation?

Marketers love comparisons. Especially copywriters. It seems every product advertised is the best product anyone could buy. It’s the “fastest car,” the “toughest truck,” the “whitest smile,” the “easiest decision,” the “smoothest ride…” Such claims are enticing; they promise to exceed our expectations.
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MBE Certification

MarketPoint Receives MBE and DBE Certifications

Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received both Minority Business Enterprise (MBE) Certification from the State of Maryland, and the United States Department of Transportation (USDOT) Disadvantaged Business Enterprise Certification (DBE). Read more