Customer Service – It’s All in the Name
Sixty years ago, my father had an insurance agent named Jack Josephson. Jack was the embodiment of customer service. He answered his own phone, spoke in simple terms, told the truth, and would drop anything he was doing to respond to a client with a claim. Jack was a good guy in an age of good guys – but since good guys were everywhere in the ‘50s, he went pretty much unnoticed. Jack worked for Prudential, the “Rock-of-Gibraltar” company. It seemed to fit. Jack was always there, never changing, solid. He was an honor to the brand he served. I remember the day I learned that Jack had died. And though I never really knew him personally, I felt like I had lost a part of my childhood.