The Brand Management Decision Tree

One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we’re out on the town, someone will walk up to us and ask, with a grin, “Do I really need a brand management strategy?” So, to simplify the answer as much as possible, we’ve put together a little decision tree, which we encourage you to download and keep handy.

MarketPoint Infographic – Brand Management Decision Tree 2012 May by Michael E. Zimmerman on Scribd