Laura Pasternak Published in IABC’s Communication World
Laura Pasternak, Principal and Chief Brand Strategist for MarketPoint, has joined a select group of leading communications experts published in the International Association of Business Communicators (IABC) July-August issue of Communication World (CW).
Tapped for her expertise helping firms effectively manage their brands through transition, Pasternak offers insights and guidance for communicators and business leaders facing the challenge of navigating brand and communication decisions during a merger or acquisition.
Read the full article here: “A Plan for the Brand: Seven Steps to Strengthen Your Brand During and After a Merger or Acquisition”
Communication World (CW), the official magazine of IABC, reaches more than 15,000 communications professionals worldwide. The magazine delivers the latest in communication research, industry trends and multinational issues to top executives and employees at Fortune 500 companies, nonprofit organizations, consultants, educators and communication students.
MarketPoint is a U.S.-based consulting firm providing honest, insightful and effective brand and marketing services for clients in the business-to-business, education and non-profit sectors. The firm focuses on clients who face transitional challenges, which may include changes in organizational leadership, introduction of new products and services, penetration of new markets, M&A integration, or organizational rebranding.