Last week, we hired a contractor to spray a thick coat of tar on the small parking lot we share with a neighboring business. The prep work was substantial, as the two lots had fallen into disrepair under previous owners. Weeds had taken root in small cracks and in the crevices that mark where the original macadam was laid in sections. We completed the necessary pre-work, applying a bay-safe herbicide to kill the weeds at their roots, and scraping away the dead remains of the weeds. The new tar adhered beautifully, and provided an even black surface for the entire lot. Unfortunately, it also covered all of the parking lines.
Early this morning, we emailed our first quarterly marketing update to a patch-worked list of friends and clients. As with any first edition, the road to “ready” had been long and bumpy. But having worked through several test rounds with our freelance designer, we felt confident in the product, and it felt good to finally say, “Send it!”