On-hold promotions are the bane of customers' existence

On-Hold Promotion

There is no more captive audience than an on-hold customer. That makes it extremely tempting to push out advertising or public relations messages, while they wait for your attention. But how does it affect your brand? Read more

Soft Benefits Whitepaper

Whitepaper – Soft Benefits – 2015 December

This MarketPoint whitepaper explores the world of “soft benefits” – what they are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources Cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Soft Benefits Infographic

Infographic – Soft Benefits – 2015 December

This infographic explains what soft benefits are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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