Saint Mary’s Ryken High School
Saint Mary’s Ryken is a private, coeducational, college preparatory school sponsored by the Xaverian Brothers. The 87-acre college-like campus attracts students from a large geographic region and from a variety of religious backgrounds. MarketPoint engaged with Saint Mary’s Ryken to improve its marketing and communications by establishing an authentic, sustainable and transaction-worthy identity for the school, highlighting its Xaverian tradition and Catholic identity, and recommending marketing and communications strategies to raise awareness, overcome misperceptions, and increase enrollment.
Our engagement included conducting research to determine perceptions of the school among current students, prospective students, parents, alumni and community stakeholders; performing competitive research on 14 schools, both public and private; developing and mapping messages to stakeholder markets including prospective students, parents of prospective students, community leaders, media, alumni, and other donors to, and supporters of, the institution; recommending organizational changes to enhance the School’s ability to drive enrollment, increase revenues, expand awareness of the brand, and strengthen relationships with alumni and donors; and evaluating metrics and recommending a dashboard for monitoring progress and ensuring the success of communications campaigns.