Entries by Michael Zimmerman

2020/20

Happy New Year! While many celebrate 2020 as the beginning of a new decade in the Common Era (though the Gregorian Calendar clearly gives that distinction to the year 2021), we see it as the year MarketPoint will turn 20. So, as we begin to celebrate our twentieth year, we thought it would be appropriate […]

Distinction vs. Differentiation: It’s Time to Stop Asking for the Impossible

(This article previously appeared on LinkedIn.) Last weekend, the American Quilter’s Society displayed hundreds of hand-made quilts at the Lancaster County Convention Center. The show was visually overwhelming, featuring craftsmen (actually, mostly craftswomen) from around the U.S. and abroad. Each of these artists could rightfully claim their works were one-of-a-kind – yet, that distinction alone carries […]

Laura Pasternak Named to MD Top 100 Women Again

The Daily Record has named Laura Pasternak, Principal, MarketPoint LLC, to its 2019 listing of Maryland’s Top 100 Women. The Daily Record began Maryland’s Top 100 Women in 1996 to recognize outstanding achievements by women demonstrated through professional accomplishments, community leadership and mentoring.

Frustrated by Crowdsourcing? Get Used to It.

Recently, I came across a LinkedIn post that railed against crowdsourcing and its negative impact on freelance design, in particular. The author’s point was simple enough: Crowdsourcing sites (like DesignCrowd, Crowdspring, 99designs, and countless others) run contests in which graphic designers compete by submitting what they believe is the best design solution to a challenge brought […]

The 2018 MarketPoint Thanksgiving Quiz

Saying “please” and “thank you” seems to be a lost art. At least that’s the conclusion you might have drawn, had you joined us for Halloween. Children wandered up and down the sidewalks, barely making eye contact with one another – some talking on their smartphones, some listening to music through their earbuds – and […]

Volkswagen’s New Brand Strategy: “Becoming Less German”

Writing for Campaign Magazine, Simon Gwynn revealed, today, Volkswagen’s new brand strategy: to become “less German.” On the surface, one might wonder whether being perceived as “less German” is, as far as strategies go, about 73 years behind history. Let’s not forget that Volkswagen once made the transition from “the German people’s car” to a […]