Entries by Michael Zimmerman

Our Extreme Culture: Is There a Way Back?

The language of extremes has become commonplace. How many times can we be told a movie is “the most poignant drama of our time” or an actor has given “the best performance of his life”? Is there any reason to believe people who tell us an event is “unprecedented,” or a tennis exhibition features the […]

Your Ad Ignored Here – Tom Fishburne (Pasternak)

Who said learning can’t be fun? YOUR AD IGNORED HERE exploits the humor hidden in every corner of the Marketing world, while answering the questions that burn hottest in every businessperson’s mind. Want to learn the real secret behind “growth hacking” (p. 118) …how to overcome the fear of letting go? (p. 94) …why your […]

Your Ad Ignored Here – Tom Fishburne (Zimmerman)

Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your […]

Banks Still Suffer Low Net Promoter Scores

According to leading Net Promoter Score® Software-as-a-Service provider CustomerGauge, the banking industry still has a long way to go in the Customer Satisfaction department. A relatively new industry commonly known as FinTech (Financial Technology companies) is giving the banking industry a real run for the money.

Every Touchpoint Affects Your Brand, Starbucks®

We’re big fans of that down-home feeling you get when you visit the original Starbucks coffee shop in Seattle. And nothing helps carry that down-home feeling through the stores better than the hand-written signs that describe their products. But which, we ask, is a greater risk to your brand: losing that folksy, homespun look, or […]

Be Skeptical of High Net Promoter Scores

Recently, a “leading provider of civil and criminal justice technology solutions for public safety, investigation, corrections and monitoring” published a press release touting a Net Promoter Score of 82. If you think that’s incredible, then I think you may be on to something.

Infographic – Mergers & Acquisitions – April 2017

This MarketPoint infographic explores the high-stakes world of mergers & acquisitions (M&As). Did you know 2015 was a record year for M&As? The total global M&A volume that year exceeded $4.25 trillion U.S. dollars. And a “trillion” is a lot! If you stacked just one trillion U.S. dollar bills on your kitchen table, the stack […]