Infographic – Vision – 2015 July
This MarketPoint infographic explores organizational vision, vision statements, and how to champion the vision. All sources cited. © 2015 MarketPoint LLC, All Rights Reserved
Entries by Michael Zimmerman
Whitepaper – Addressing the Cybersecurity Challenge – 2015 June
This cybersecurity whitepaper explores the risks associated with cyber crime and how organizations can help mitigate risk and protect their data. All sources cited. © 2015 MarketPoint LLC, All Rights Reserved
Apple’s Bite at the Apple
When Apple Computer was formed on April 1, 1976, no one could have forecast what would happen in the next 40 years. The concept of “personal/home computers” seemed beyond hopeful to many and ludicrous to most. But Steves Wozniak and Jobs, with a little financial help from Mike Markkula (who lent them credibility by cosigning […]
Infographic – Apple’s Bite at the Apple – 2015 February
This Apple Infographic explores the impact of Apple’s 2015 Q1 revenues, and the company’s size, relative to other large companies and to the S&P index. All sources cited. © 2015 MarketPoint LLC, All Rights Reserved
Infographic – Succession Planning in America – 2015 February
This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited. © 2015 MarketPoint LLC, All Rights Reserved
Innovation at Home and Abroad
Picture a map of the world. Now think of the word “innovation.” Does one country stand out? Most Americans consider the United States the world leader. But the facts on this Innovation Infographic say otherwise.
Infographic – Innovation – 2014 December
This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited. © 2014 MarketPoint LLC, All Rights Reserved
Big Data
Businesses have been collecting and analyzing data since the dawn of time – or at least the dawn of paper. Until recently that data was stored in notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings. But as the computer age changed our capacity for storing and […]
Laura Pasternak Featured in BizJournals.com Article
MarketPoint Principal Laura Pasternak’s work in Kenya featured in Witnessing the Barriers Female Entrepreneurs Face in Africa, and article in the October 27 edition of BizJournals.com.
Stickiness is Voluntary
To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.