Just last month, a colleague shared an old saw commonly cited by manufacturers. “I like to tell customers,” she said, “we can make it good, we can make it fast, and we can make it cheap – pick any two.”
Aphorisms, like this one, are memorable partly because they are pithy, partly because they are delightfully clever, and partly because they are true – or in this case, they were true when they were coined. Read more
Infographic – Mergers & Acquisitions – April 2017
This MarketPoint infographic explores the high-stakes world of mergers & acquisitions (M&As). Did you know 2015 was a record year for M&As? The total global M&A volume that year exceeded $4.25 trillion U.S. dollars. And a “trillion” is a lot! If you stacked just one trillion U.S. dollar bills on your kitchen table, the stack would reach 63,000 miles into space and would weigh more than the Golden Gate Bridge! But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you’d better download our infographic and keep it handy. All sources cited.
© 2017 MarketPoint LLC, All Rights Reserved
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Infographic – Managing Generations in the Workforce – March 2017
This MarketPoint infographic draws from over a dozen published resources on the challenges associated with managing in a multi-generational workplace – and offers suggestions to help smooth the effect of those differences. All sources cited. For more information about Millennials in the Workplace, click here.
© 2017 MarketPoint LLC, All Rights Reserved
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Wisdom Beyond His Years
Had we met in any other setting, I would have thought him too young to be a CEO. His eyes afire with anticipation, his speech slightly stilted, his mannerisms cautious, this green idealist bore more the markings of a lamb than a general.
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A Sailor’s Perspective on Research
Sailors carry charts to help them avoid the shallows and find the channels – or seek the counsel of local captains and fishermen when they enter new waters. Coaches and managers of professional sports teams spend countless hours reviewing videotapes of their next opponent. Generals need to know their opponents’ strength, their numbers, their locations and their political aims before waging battle. Read more
Why Segmentation?
At first glance, it’s easy to believe that communication would be easier if all people were the same: if they all had exactly the same interests, the same values, the same motives. There would be no need to segment markets, to define audiences, to identify drivers, or to articulate individual messages.
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Infographic – New Year’s Eve 2017 (December 2016)
The world is full of strange customs, especially on New Year’s Eve. Why not celebrate by exploring our 2016 Holiday infographic? Just be careful not to spill your champagne. 😉
© 2017 MarketPoint LLC, All Rights Reserved
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Good, Fast, and Cheap
Just last month, a colleague shared an old saw commonly cited by manufacturers. “I like to tell customers,” she said, “we can make it good, we can make it fast, and we can make it cheap – pick any two.”
Aphorisms, like this one, are memorable partly because they are pithy, partly because they are delightfully clever, and partly because they are true – or in this case, they were true when they were coined. Read more
Infographic – Black Friday and Cyber Monday – 2016 November
This infographic explores the economic impact of Black Friday, Cyber Monday, and Thanksgiving Day weekend sales, using the final statistics from 2015 (in forecast of 2016). The National Retail Federation had predicted a 3.6 percent increase for 2016 at the time of publication.
© 2016 MarketPoint LLC, All Rights Reserved
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Promoting Facebook Posts
A client recently asked us, “Are there really any good reasons to consider a Facebook promotion?” (They had owned Facebook page for quite some time, but until now, hadn’t ever advertised there.) I explained that, when the circumstances are right, a Facebook promotion can be an organization’s least expensive way to engage with its followers. And that for most organizations, it’s not a particularly good place to sell.
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Hogan Appoints Laura Pasternak to State Commission
MarketPoint principal Laura Pasternak has been appointed to the Maryland Small Business Development Financing Authority Commission (MSBDFA).
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