Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Zimmerman)

Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your world, and help you escape it. This is a self-help book for everyone who sells a product or service, a compass for entrepreneur, intrapreneurs and managers alike, a hard-to-put-down break from the daily grind, guaranteed to leave you yelling, “Sequel! Sequel!”

 

Old Banking 100-key Adding Machine Net Promoter Scores

Banks Still Suffer Low Net Promoter Scores

According to leading Net Promoter Score® Software-as-a-Service provider CustomerGauge, the banking industry still has a long way to go in the Customer Satisfaction department. A relatively new industry commonly known as FinTech (Financial Technology companies) is giving the banking industry a real run for the money. Read more

Gravel Path through a Cornfield represents the customer journey

Maintaining Contact throughout the Customer Journey

We all know why it’s important to stay close to our customers throughout their customer journeys. So, I’ll leave the obvious to another blogger. But how do you go about it? And just whose responsibility is it? Those are entirely different questions.

Read more

Cup of coffee beans sitting on a bed of whole coffee beans

Every Touchpoint Affects Your Brand, Starbucks®

We’re big fans of that down-home feeling you get when you visit the original Starbucks coffee shop in Seattle. And nothing helps carry that down-home feeling through the stores better than the hand-written signs that describe their products.

But which, we ask, is a greater risk to your brand: losing that folksy, homespun look, or losing your credibility among your customers, the vast majority of whom have at least graduated from high school? Read more

Net Promoter Calculator

Be Skeptical of High Net Promoter Scores

Recently, a “leading provider of civil and criminal justice technology solutions for public safety, investigation, corrections and monitoring” published a press release touting a Net Promoter Score of 82. If you think that’s incredible, then I think you may be on to something.

Read more

SEO Image, Background Credit: © Vlad Gerasimov, Stocktrek Images, Corbis

SEO Tips from Someone Who Learned the Hard Way

“Is SEO a gimmick?” one client recently asked us – a fair question, given the fact that many agencies selling SEO are peddling smoke and mirrors.

Read more

Comcast brand

Brand and the Disgruntled-Customer Effect

Today, telecom providers spend millions of dollars developing and promoting their brands. Over time, their investments burn brand-positive images on the mind of their consumers. Let’s say that one of those consumers – we’ll call him “Joe” – is driving his kids to school, when a white utility van cuts into his lane, forcing him onto the shoulder at 60 miles per hour. After quickly regaining his senses and glancing in the rear-view mirror to make sure his kids are alright, Joe looks back at the van and sees the logo of his telecom provider. And suddenly, the company’s carefully crafted brand fades from Joe’s mind, to be replaced by a more personal, and more permanent, image. Read more

mergers and acquisitions graphic

Infographic – Mergers & Acquisitions – April 2017

This MarketPoint infographic explores the high-stakes world of mergers & acquisitions (M&As). Did you know 2015 was a record year for M&As? The total global M&A volume that year exceeded $4.25 trillion U.S. dollars. And a “trillion” is a lot! If you stacked just one trillion U.S. dollar bills on your kitchen table, the stack would reach 63,000 miles into space and would weigh more than the Golden Gate Bridge! But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you’d better download our infographic and keep it handy. All sources cited.

© 2017 MarketPoint LLC, All Rights Reserved

Read more

Snippet from Managing Generations in the Workplace Infographic

Infographic – Managing Generations in the Workforce – March 2017

This MarketPoint infographic draws from over a dozen published resources on the challenges associated with managing in a multi-generational workplace – and offers suggestions to help smooth the effect of those differences. All sources cited. For more information about Millennials in the Workplace, click here.

© 2017 MarketPoint LLC, All Rights Reserved

Read more

Wise Beyond His Years

Wisdom Beyond His Years

Had we met in any other setting, I would have thought him too young to be a CEO. His eyes afire with anticipation, his speech slightly stilted, his mannerisms cautious, this green idealist bore more the markings of a lamb than a general.

Read more