Family-Owned Businesses Infographic

Infographic – Family-Owned Businesses – 2016 May

This MarketPoint infographic explores the impact of family-owned businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership, and list the top 10 family businesses in America, showing size and ownership. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Family Businesses Whitepaper

Whitepaper – Family Businesses in America – 2016 May

This MarketPoint whitepaper explores the impact of family businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Reputation scrubbing is no easier today.

Reputation Scrubbing: “What’s a Mother to Do?”

Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.

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Brand Loyalty Infographic

Infographic – Brand Loyalty – 2016 March

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Laura Pasternak Named to Maryland’s Top 100 Women

Laura Pasternak, Principal and Chief Brand Strategist at MarketPoint, has been named to The Daily Record’s 2016 list of Maryland’s Top 100 Women.

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Baby, It's Cold Outside

Baby, It’s Cold Outside!

If you live in or traveled through the Eastern United States during the last week of January, you probably felt the effects of the Blizzard of 2016. More than 60 Million people were under blizzard, winter storm, or freezing rain warnings, thanks to winter storm Jonas. Some were hit harder than others. Baltimore, Allentown, and Harrisburg posted the deepest snowfall on record for their cities.

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Brand Loyalty Whitepaper

Whitepaper – Brand Loyalty – 2016 February

This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Laura Pasternak to Speak at SMPS Event in New York

MarketPoint Principal Laura Pasternak will be a featured panelist at the Society for Marketing Professional Services (SMPS) event, Iron Marketer, in New York City, on February 18. The event explores the role of research in developing satisfying business relationships. Read more

familiar echoes of partisan bickering

Familiar Echoes

In business, the space between sales and marketing is often filled with familiar echoes and empty talk. On one side of the aisle, marketing “professionals” level scorn on sales folk, claiming they are pompous, overpaid, unable to uncover the simplest of client needs, and unreceptive to much-needed marketing advice. On the other side, sales “professionals” rail against their marketing counterparts, calling them naive, unaccountable myth-promoters, who should just shut up and do their job, generating leads. Read more

On-hold promotions are the bane of customers' existence

On-Hold Promotion

There is no more captive audience than an on-hold customer. That makes it extremely tempting to push out advertising or public relations messages, while they wait for your attention. But how does it affect your brand? Read more