fResearch®- It’s Free Market Research

Now, you can have a say in how and where MarketPoint fulfills its Corporate Social Responsibility commitment.

With our new market fResearch® program, every time a for-profit organization engages MarketPoint for paid market research, we’ll donate an equal-or-lesser amount of research hours to the 501(c)(3) organization of their choosing.* And there’s no top limit.

That means, if we do $10,000 worth of research** for you, we’ll donate $10,000 in research time to your favorite charity. And if we do a $75,000 research project** for you, we’ll donate $75,000 in research time to your favorite charity. It’s as simple as that.

So do something good for your company, and together, we’ll help make the world a better place.

charity must be selected within 10 days of signing the paid research agreement

** excludes third-party expenses and out-of-pocket expenses, such as incentives, facility costs, research panel fees, printing, and travel.


One of the reasons we chose MarketPoint was their background in the education industry, which was useful as we were seeking accreditation. They learned the federal government professional development market quickly and collected very insightful data that still informs our marketing and branding, particularly as we have since pivoted back to our traditional CE mission.

MarketPoint was easy to work with, and made the research process fun and collaborative.

We had done market research before, but the results were often met with some level of skepticism. The MarketPoint project was a different story. What stood out to me was the level of trust they earned from our Leadership Team. From the early exploratory meetings, through the one-on-one discussions with senior managers, to the presentation of the data and the final recommendations, MarketPoint demonstrated their expertise. Our executives keep telling me how impressed they were. These guys know what they’re doing.

From early stakeholder focus groups through final recommendations, MarketPoint’s work has been thorough and extremely professional. Their insight and analysis helped us build a stronger message platform and informs our ongoing communications.

Thanks to MarketPoint for everything you have done for LBC.  We couldn’t have found a better market research firm.  Your many recommendations were right on target and will take us to where we want and need to be.