Making Informed Decisions through Market Research
Focus groups, online surveys, public intercepts, market sizing, gap analysis, needs mapping, secondary research, mining existing data… Market research takes many forms. And while many companies claim they have the experience, few can demonstrate it.
MarketPoint’s senior staff have decades of experience gathering and interpreting data in a marketing environment. Our processes are detailed and accurate, our approach is consistent and objective, and our interpretation of resulting data is informed and unbiased.
MarketPoint helps organizations make wise decisions with research customized to our clients’ needs. We help clients:
- determine market drivers
- reposition products and services
- quantify buyer preferences and opinions
- segment and size current and prospective markets
- validate customer satisfaction levels
- establish Net Promoter® programs
- gather competitive intelligence
- measure employee engagement
- develop iterative research programs
- establish metrics to monitor and manage improvement
Market research isn’t just about generating data, it’s about providing actionable marketing recommendations based on that data. At MarketPoint, we take the mystery out of research and put actionable results within reach.
CONTACT US to explore how market research can help your organization.
NOTES:
- MarketPoint strictly adheres to the ethics codes published by the Marketing Research Association, ICC/ESOMAR, and the American Psychological Association.
- MarketPoint offers free market research to registered nonprofits under our matching program, fResearch®.