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Succession Planning Infographic

Infographic – Succession Planning in America – 2015 February

This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Innovation Infographic

Infographic – Innovation – 2014 December

This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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Brands like Nike have tremendous equity

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

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Brand Value

Infographic – Brand by the Numbers – 2014 August

This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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Bass guitar like the one played by Paul McCartney of the Beatles

And the Brand Played On

Exactly 44 years ago today (April 10), Sir Paul McCartney announced that the Beatles would go their separate ways. In the decades since, each member of the Fab Four forged his own unique brand of Rock and Roll. But none has matched the seismic impact that the mop-topped foursome had on American music and culture.

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Parking garage striped with white paint

A Marketing Dilemma for the Striping Paint Industry

Last week, we hired a contractor to spray a thick coat of tar on the small parking lot we share with a neighboring business. The prep work was substantial, as the two lots had fallen into disrepair under previous owners. Weeds had taken root in small cracks and in the crevices that mark where the original macadam was laid in sections. We completed the necessary pre-work, applying a bay-safe herbicide to kill the weeds at their roots, and scraping away the dead remains of the weeds. The new tar adhered beautifully, and provided an even black surface for the entire lot. Unfortunately, it also covered all of the parking lines.

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malaprops and other gaffs

Malaprops – When Words Say More than We Intend

We all misspeak. And sometimes, it’s comical. From Yogi Berra to George W. Bush, no one is immune to gaffes. But when the words we choose take on more meaning than we intended, it can be ironic, and maybe good for a few laughs, in which case, we call them malaprops.
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Bargain brand Dinty Moore in a Can

A Bargain at Half the Price

I admit it. I’m a Craigslist addict. It’s not that I expect to find anything on Craigslist that I actually need – that’s not the point. It’s the dream of finding something of great value at a ridiculously low price. Years ago, it was flea markets. I seldom found anything of value at the markets, but again, that wasn’t the point. I was addicted, and had been since childhood. When I was young, I would accompany my father on Saturday morning trips into town. Dad had a penchant for bargains. He once brought home an entire case of Dinty Moore Beef Stew, not because anyone in the house actually ate beef stew, but because it was a bargain, at less than ten cents per can. That’s how my father shopped, as if at a restaurant, reading every line from right to left, in search of the best deal.
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Net Promoter Redo

Fascinating experience, this week, with a major telecom provider. It started with a customer satisfaction survey. The call began with the usual questions: “Was your technician on time …courteous …knowledgeable …neat, etc.” And it ended with a Net Promoter question: “On a scale of one-to-ten how likely are you to recommend us to a business colleague?”
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