Posts

Net Promoter Calculator

Be Skeptical of High Net Promoter Scores

Recently, a “leading provider of civil and criminal justice technology solutions for public safety, investigation, corrections and monitoring” published a press release touting a Net Promoter Score of 82. If you think that’s incredible, then I think you may be on to something.

Read more

Comcast brand

Brand and the Disgruntled-Customer Effect

Today, telecom providers spend millions of dollars developing and promoting their brands. Over time, their investments burn brand-positive images on the mind of their consumers. Let’s say that one of those consumers – we’ll call him “Joe” – is driving his kids to school, when a white utility van cuts into his lane, forcing him onto the shoulder at 60 miles per hour. After quickly regaining his senses and glancing in the rear-view mirror to make sure his kids are alright, Joe looks back at the van and sees the logo of his telecom provider. And suddenly, the company’s carefully crafted brand fades from Joe’s mind, to be replaced by a more personal, and more permanent, image. Read more

mergers and acquisitions graphic

Infographic – Mergers & Acquisitions – April 2017

This MarketPoint infographic explores the high-stakes world of mergers & acquisitions (M&As). Did you know 2015 was a record year for M&As? The total global M&A volume that year exceeded $4.25 trillion U.S. dollars. And a “trillion” is a lot! If you stacked just one trillion U.S. dollar bills on your kitchen table, the stack would reach 63,000 miles into space and would weigh more than the Golden Gate Bridge! But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you’d better download our infographic and keep it handy. All sources cited.

© 2017 MarketPoint LLC, All Rights Reserved

Read more

Snippet from Managing Generations in the Workplace Infographic

Infographic – Managing Generations in the Workforce – March 2017

This MarketPoint infographic draws from over a dozen published resources on the challenges associated with managing in a multi-generational workplace – and offers suggestions to help smooth the effect of those differences. All sources cited. For more information about Millennials in the Workplace, click here.

© 2017 MarketPoint LLC, All Rights Reserved

Read more

sailboat navigate research

A Sailor’s Perspective on Research

Sailors carry charts to help them avoid the shallows and find the channels – or seek the counsel of local captains and fishermen when they enter new waters. Coaches and managers of professional sports teams spend countless hours reviewing videotapes of their next opponent. Generals need to know their opponents’ strength, their numbers, their locations and their political aims before waging battle. Read more

Good, Fast, and Cheap

Just last month, a colleague shared an old saw commonly cited by manufacturers. “I like to tell customers,” she said, “we can make it good, we can make it fast, and we can make it cheap – pick any two.”

Aphorisms, like this one, are memorable partly because they are pithy, partly because they are delightfully clever, and partly because they are true – or in this case, they were true when they were coined. Read more

Promoting Facebook Posts

A client recently asked us, “Are there really any good reasons to consider a Facebook promotion?” (They had owned Facebook page for quite some time, but until now, hadn’t ever advertised there.) I explained that, when the circumstances are right, a Facebook promotion can be an organization’s least expensive way to engage with its followers. And that for most organizations, it’s not a particularly good place to sell.
Read more

Hiring Whitepaper

Whitepaper – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint whitepaper on hiring explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

Read more

Hiring infographic

Infographic – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint infographic explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

Read more

Mergers & Acquisitions Whitepaper

Whitepaper – Mergers & Acquisitions 2016 June

Every year, global M&A deals register in the trillions of dollars — in fact, their total value is greater than the annual U.S. Federal budget. This whitepaper takes a close look at the deals that made up 2015 and adds context to the M&A landscape. But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you might want to start by reading our whitepaper. Includes illustrations from the infographic. All sources cited.
Read more