Tag Archive for: Business-to-Business

Vision Infographic

Infographic – Vision – 2015 July

This MarketPoint infographic explores organizational vision, vision statements, and how to champion the vision. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Cybersecurity Whitepaper

Whitepaper – Addressing the Cybersecurity Challenge – 2015 June

This cybersecurity whitepaper explores the risks associated with cyber crime and how organizations can help mitigate risk and protect their data. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Succession Planning Infographic

Infographic – Succession Planning in America – 2015 February

This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Four identical white bicycles showing no innovations since the 1970s

Innovation at Home and Abroad

Picture a map of the world. Now think of the word “innovation.” Does one country stand out? Most Americans consider the United States the world leader. But the facts on this Innovation Infographic say otherwise.

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Innovation Infographic

Infographic – Innovation – 2014 December

This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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Tomorrow's immersive virtual reality experiences will require big data

Big Data

Businesses have been collecting and analyzing data since the dawn of time – or at least the dawn of paper. Until recently that data was stored in notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings. But as the computer age changed our capacity for storing and analyzing data, our thirst for data grew.

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Some brands, like some plants, have great stickiness

Stickiness is Voluntary

To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.

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Brands like Nike have tremendous equity

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

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IBM Blue Gene supercomputer

Say “Goodnight,” Ad Agencies – IBM is in the House

This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services to leverage technology to create transaction-worthy user experiences.

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Bass guitar like the one played by Paul McCartney of the Beatles

And the Brand Played On

Exactly 44 years ago today (April 10), Sir Paul McCartney announced that the Beatles would go their separate ways. In the decades since, each member of the Fab Four forged his own unique brand of Rock and Roll. But none has matched the seismic impact that the mop-topped foursome had on American music and culture.

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