Tag Archive for: Consumer

Mergers & Acquisitions Whitepaper

Whitepaper – Mergers & Acquisitions 2016 June

Every year, global M&A deals register in the trillions of dollars — in fact, their total value is greater than the annual U.S. Federal budget. This whitepaper takes a close look at the deals that made up 2015 and adds context to the M&A landscape. But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you might want to start by reading our whitepaper. Includes illustrations from the infographic. All sources cited.
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Family-Owned Businesses Infographic

Infographic – Family-Owned Businesses – 2016 May

This MarketPoint infographic explores the impact of family-owned businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership, and list the top 10 family businesses in America, showing size and ownership. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Reputation scrubbing is no easier today.

Reputation Scrubbing: “What’s a Mother to Do?”

Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.

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Brand Loyalty Infographic

Infographic – Brand Loyalty – 2016 March

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Brand Loyalty Whitepaper

Whitepaper – Brand Loyalty – 2016 February

This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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familiar echoes of partisan bickering

Familiar Echoes

In business, the space between sales and marketing is often filled with familiar echoes and empty talk. On one side of the aisle, marketing “professionals” level scorn on sales folk, claiming they are pompous, overpaid, unable to uncover the simplest of client needs, and unreceptive to much-needed marketing advice. On the other side, sales “professionals” rail against their marketing counterparts, calling them naive, unaccountable myth-promoters, who should just shut up and do their job, generating leads. Read more

Soft Benefits Whitepaper

Whitepaper – Soft Benefits – 2015 December

This MarketPoint whitepaper explores the world of “soft benefits” – what they are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources Cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Outsourcing Infographic

Infographic – Outsourcing – 2015 October

Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? Would it surprise you to learn that EMEA outsources even more than the Americas? Find out who’s outsourcing how much, and why. And learn tips from the experts on how and what you could be outsourcing – for greater profits. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Outsourcing Whitepaper

Whitepaper – Outsourcing – 2015 October

This MarketPoint whitepaper takes a close look at the fascinating world of business outsourcing, and the sheer volume of work sent out each year may surprise you. Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? And would it surprise you to learn that EMEA outsources even more than the Americas? Find out who’s doing how much, and why. And learn tips from the experts on how and what you could be sending out – for greater profits. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Cybersecurity Infographic

Infographic – Cybersecurity in America – 2015 September

This cybersecurity infographic explores the risks associated with cybercrime and how organizations can help mitigate risk and protect their data. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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