Infographic – Vision – 2015 July
This MarketPoint infographic explores organizational vision, vision statements, and how to champion the vision. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
Tag Archive for: Consumer
Whitepaper – Addressing the Cybersecurity Challenge – 2015 June
This cybersecurity whitepaper explores the risks associated with cyber crime and how organizations can help mitigate risk and protect their data. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
Infographic – Apple’s Bite at the Apple – 2015 February
This Apple Infographic explores the impact of Apple’s 2015 Q1 revenues, and the company’s size, relative to other large companies and to the S&P index. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
Infographic – Succession Planning in America – 2015 February
This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
Innovation at Home and Abroad
Picture a map of the world. Now think of the word “innovation.” Does one country stand out? Most Americans consider the United States the world leader. But the facts on this Innovation Infographic say otherwise.
Infographic – Innovation – 2014 December
This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.
© 2014 MarketPoint LLC, All Rights Reserved
Big Data
Businesses have been collecting and analyzing data since the dawn of time – or at least the dawn of paper. Until recently that data was stored in notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings. But as the computer age changed our capacity for storing and analyzing data, our thirst for data grew.
Stickiness is Voluntary
To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.
Brand by the Numbers
Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.
Infographic – Brand by the Numbers – 2014 August
This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.
© 2014 MarketPoint LLC, All Rights Reserved