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Guerrilla marketing for colleges

Three Guerrilla Tactics for Colleges and Community Colleges

Next year, we will mark the 30th anniversary of the term “guerilla marketing.” Yet, three decades after Levinson published his seminal book on the subject (Guerrilla Marketing, Houghton Mifflin), many business people – even those in marketing – are hard pressed to clearly explain what the term means, much less apply it to something as narrowly focused as community colleges. The concept is simple: If you’re not a BIG business, Madison Avenue doesn’t care about you. What’s more, the marketing practices they prescribe for their BIG business clients won’t work for you. If you want to be successful in an increasingly competitive marketplace, you’re going to have to stop fighting in an arena you can’t afford: traditional advertising. You’re going to have to fight your fight in the trenches. Unglamorously. And that may mean swallowing your pride.

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500 LinkedIn buttons

The Magic 500

Five Hundred. It seems to be the magic number on LinkedIn. At 500 connections, the site stops counting. “500” means “you’ve arrived” – you are part of the elite, those who constitute the upper crust of business’ primary social media site. When you pass 500, your number freezes at “500+.” You may have 501 connections, or five-hundred-thousand. It doesn’t matter anymore. Up here, you’re all equal. The competition ends.
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Blogging can be traced back to Benjamin Franklin!

The Deconstruction and Reconstruction of Blogging

According to Blogging.org, more than 42 Million blogs are published in the United States. Given the current U.S. population (315 Million), that means if you can count to eight, you can find a blogger. Cumulatively, these blogs generate more than half-a-million posts, every day, and attract more than 25 Billion page views per month. Yes, that was billion with a “B.”
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malaprops and other gaffs

Malaprops – When Words Say More than We Intend

We all misspeak. And sometimes, it’s comical. From Yogi Berra to George W. Bush, no one is immune to gaffes. But when the words we choose take on more meaning than we intended, it can be ironic, and maybe good for a few laughs, in which case, we call them malaprops.
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Bargain brand Dinty Moore in a Can

A Bargain at Half the Price

I admit it. I’m a Craigslist addict. It’s not that I expect to find anything on Craigslist that I actually need – that’s not the point. It’s the dream of finding something of great value at a ridiculously low price. Years ago, it was flea markets. I seldom found anything of value at the markets, but again, that wasn’t the point. I was addicted, and had been since childhood. When I was young, I would accompany my father on Saturday morning trips into town. Dad had a penchant for bargains. He once brought home an entire case of Dinty Moore Beef Stew, not because anyone in the house actually ate beef stew, but because it was a bargain, at less than ten cents per can. That’s how my father shopped, as if at a restaurant, reading every line from right to left, in search of the best deal.
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German cars inspire enthusiasm

Enthusiasm Out the Wazoo

There was a time when enthusiasm was all you needed to get by. Things were less technical, then. Selling was done door-to-door. And “word of mouth” happened over coffee cake, at a friend’s house, or at the church social.
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