Tag Archive for: Research

Cybersecurity Infographic

Infographic – Cybersecurity in America – 2015 September

This cybersecurity infographic explores the risks associated with cybercrime and how organizations can help mitigate risk and protect their data. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Vision Infographic

Infographic – Vision – 2015 July

This MarketPoint infographic explores organizational vision, vision statements, and how to champion the vision. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Apple Infographic

Infographic – Apple’s Bite at the Apple – 2015 February

This Apple Infographic explores the impact of Apple’s 2015 Q1 revenues, and the company’s size, relative to other large companies and to the S&P index. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Succession Planning Infographic

Infographic – Succession Planning in America – 2015 February

This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Innovation Infographic

Infographic – Innovation – 2014 December

This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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Brands like Nike have tremendous equity

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

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Brand Value

Infographic – Brand by the Numbers – 2014 August

This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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IBM Blue Gene supercomputer

Say “Goodnight,” Ad Agencies – IBM is in the House

This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services to leverage technology to create transaction-worthy user experiences.

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Barista making coffee at a typical local business

Guerrilla Tactics for Local Businesses

We seem to get a lot of questions from local businesses about Guerrilla Marketing: how it works, how much it costs, whether it’s “beneath” a reputable business, and so on. So we thought we’d take a moment to answer some of those questions and maybe expose a few myths.

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Surveys – Why Averages Aren’t Enough

We recently had the opportunity to review a survey performed by a group of graduate students, who had volunteered, in fulfillment of a class assignment, to help a prominent nonprofit organization. The survey featured a series of appropriately worded Likert items, in which respondents were asked their level of agreement with several statements.
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