Align Your Brand
with Your Customers
to Your Marketing
You Can Actually Use
Honest, Insightful and Effective
We provide strategic assistance for executives who would like to get more out of their current marketing departments; interim marketing leadership to organizations whose marketing departments are in transition; and outsourced marketing management for organizations who could otherwise not afford a Chief Marketing Officer – or even an experienced VP.
MarketPoint gives 100% to its clients. They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.
MarketPoint brings a combination of knowledge and perspective; they advise based on research; they listen, communicate and collaborate. Their strategies and creative work are grounded in research. They educate as they advise but also listen carefully to me and to my internal clients and stakeholders. They are true partners who have gained the respect of our alumni, faculty, institutional leaders, students, and employers.
One of the things I like about MarketPoint is their marketing experience across multiple industries. When we hired them to help us better communicate our brand, they took nothing for granted. They conducted thorough research that produced challenging insights into the needs and values of our members. And their recommendations weren’t just based on the data, but drew on best practices they’ve encountered with clients outside our industry. It was a challenging process, but in the long run, we’ve been able to strengthen our brand and build even stronger relationships with our members.
MarketPoint worked with us to create a comprehensive outreach strategy in support of the development and rollout of a new Streamside Assistance Program. Not only did they help us understand the needs of our market through market research and build an integrated communications plan, they encouraged us to carefully define the program’s goals and provided a disciplined approach that ensured we met them. In fact, we exceeded them in some areas.
MarketPoint’s detailed and methodical process to understanding our business and assessing the effectiveness of our current brand image provided new insights about our business. They helped us articulate who we are and what we do, to better reflect what we want our brand to be. And they developed a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.
We didn’t have the internal resources to create the messaging and execute it properly. MarketPoint helped guide us through the process by engaging us in working sessions, identifying key issues and developing talking points to ensure our messaging was tight and our external communications were clear, concise and consistent across the board.
MarketPoint brings a real energy to their projects. They can come in and gauge the room and are able to fit that culture immediately. It has inspired us to bring that same quality to our customers.
MarketPoint’s suggestions…serve as a solid guideline for refining our message and tactics to more effectively reach our target audiences. They’ve also enabled us to prioritize and implement them internally.