MarketPoint LLC
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      • Message Therapy® – Fixing the Message
      • Message Therapy® – Training the Messenger
  • Branding
    • Branding Services
    • A B2B Approach
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    • Living the Brand
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    • Branding through Transitions
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Marketing and Branding Services

MarketPoint supports clients engaged in Business-to-Business, Education and Nonprofit work, by providing market research, branding direction, interim marketing department management, outsourced marketing leadership (CMO services), project management and more.

Marketing 

    • Outsourced marketing services
    • Outsourced CMO and marketing leadership
    • Market research
    • Marketing plans
    • Market segmentation
    • Message mapping
    • Message Therapy®
    • Marketing communications audit
    • Architecture and development of promotional strategies
    • Internal Employee communication

Branding 

    • Brand assessment
    • Brand management
    • Brand transitions (M&A and hierarchies)
    • Brand research
    • Defining a brand platform (brand essence)
    • Branding strategies
    • Living the brand
    • Brand implementation (and roll-outs)
    • Brand maintenance
    • Developing brand champions / promoting brand-positive behaviors

Interim & Outsourced Marketing Management

Market Research

Communications Strategy

Marketing & Branding Initiatives

  • Contact
  • How We Work
  • Overview of Services
  • Team
    • Laura Pasternak
    • Gerry Sandusky
    • Jonathan Banister
    • Joy Levin
    • Becky Choi
    • David Lunken
    • Michael Zimmerman
  • Clients
  • Case Studies
    • DMW
    • Graduate School USA (Washington, DC)
    • Kier Companies (Ogden, UT)
    • National Archives (Office of Regional Records)
    • Pacific Continental Bank (Eugene, OR)
    • Phillips Corporation
    • Rice University (Houston, TX)
    • Saint Mary’s Ryken High School
    • Wolf Trap Foundation for the Performing Arts
    • STUDIOS Architecture (NY, DC, SF, Paris)
  • MBE / WBE / DBE Certifications
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