MarketPoint worked with us to create a comprehensive outreach strategy in support of the development and rollout of a new Streamside Assistance Program. Not only did they help us understand the needs of our market through market research and build an integrated communications plan, they encouraged us to carefully define the program’s goals and provided a disciplined approach that ensured we met them. In fact, we exceeded them in some areas.
MarketPoint brings a combination of knowledge and perspective; they advise based on research; they listen, communicate and collaborate. Their strategies and creative work are grounded in research. They educate as they advise but also listen carefully to me and to my internal clients and stakeholders. They are true partners who have gained the respect of our alumni, faculty, institutional leaders, students, and employers.
We didn’t have the internal resources to create the messaging and execute it properly. MarketPoint helped guide us through the process by engaging us in working sessions, identifying key issues and developing talking points to ensure our messaging was tight and our external communications were clear, concise and consistent across the board.
MarketPoint’s suggestions…serve as a solid guideline for refining our message and tactics to more effectively reach our target audiences. They’ve also enabled us to prioritize and implement them internally.