Communications Strategy

MarketPoint takes a strategic approach to communication, developing effective communications plans that help organizations tell their story and create buzz – both internally and externally.

We believe an effective communications strategy must not only be tactically sound, but also fully integrated within the organization.

MarketPoint helps organizations

    • develop and communicate your story
    • articulate your brand
    • establish clear message platforms
    • create personas for each target market
    • map messages to target markets
    • establish and manage your online presence (social media, web, digital, etc.)
    • build public awareness
    • enhance employee and channel communications
    • evaluate the efficacy of your communications
    • improve presentation and public speaking skills


MarketPoint’s suggestions…serve as a solid guideline for refining our message and tactics to more effectively reach our target audiences. They’ve also enabled us to prioritize and implement them internally.

MarketPoint worked with us to create a comprehensive outreach strategy in support of the development and rollout of a new Streamside Assistance Program. Not only did they help us understand the needs of our market through market research and build an integrated communications plan, they encouraged us to carefully define the program’s goals and provided a disciplined approach that ensured we met them. In fact, we exceeded them in some areas.

MarketPoint brings a combination of knowledge and perspective; they advise based on research; they listen, communicate and collaborate. Their strategies and creative work are grounded in research. They educate as they advise but also listen carefully to me and to my internal clients and stakeholders. They are true partners who have gained the respect of our alumni, faculty, institutional leaders, students, and employers.

MarketPoint asks the tough questions necessary to drive one’s business. They don’t let incomplete answers go by, and that’s important in achieving growth today.