How MarketPoint Approaches Brand

When it comes to brand, MarketPoint isn’t just another consulting firm. We’re brand management specialists.

Other firms may say they manage or create brands, when what they really mean is they design logos, change color palettes, and apply your new “look and feel” to all your materials. That may be an important part of your marketing efforts, but we believe your brand goes much deeper.

At MarketPoint, we help companies drive growth and improve results by identifying, integrating and managing customer-driven brand equities and strategies.

Business-to-Business (B2B) Branding

We stand apart from other brand marketing firms because we employ a business-driven approach and a focus on B2B branding.

Good brand starts with a solid foundation that supports key business objectives and goals for growth. We build that foundation by evaluating customer perceptions, assessing your current brand within the context of your market and developing a fully-integrated brand management strategy that drives results. In essence, we help growth-oriented, mid-sized companies change the way they look at themselves and how they operate in competitive markets.

Our focus on B2B branding helps companies:

    • Evaluate circles of influence to identify brand drivers for their business
    • Understand the marketing fundamentals of their business
    • Create compelling and customer-driven brands
    • Validate and redefine their brand strategy within the framework of the business-to-business market
    • Differentiate their brands and services through effective brand management
    • Identify, plan and help execute details of their brand management strategies, including marketing, communication planning, training and organizational development

LEARN HOW MarketPoint can help your business.


MarketPoint’s detailed and methodical process to understanding our business and assessing the effectiveness of our current brand image provided new insights about our business. They helped us articulate who we are and what we do, to better reflect what we want our brand to be. And they developed a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.

MarketPoint gives 100% to its clients.  They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.

MarketPoint adapted quickly to our organization and our culture and worked effectively within our existing structure. Technically competent, highly resourceful, and irreverent to poor practices, they challenged us appropriately to improve our marketing operations.

MarketPoint has been a great marketing partner for STUDIOS: taking the time to understand us, helping us get closer to our clients, providing invaluable market research and intelligence, positioning us to penetrate new markets and facilitate growth, pushing us to improve our communications strategy…and all while working with multiple constituencies in our New York, Washington DC, San Francisco and Paris offices. It’s tough to meet our expectations at STUDIOS, but their commitment and attention to detail has earned our respect since 2007.