Brand Implementation: Putting Your Brand into Action
From marketing communications initiatives to customer service training and process development, we help you bring your brand roadmap to life.
In turn, your plan gets executed (not stashed on the shelf) and you have the strategic marketing support you need to implement the tools and tactics designed to strengthen your brand.
Working with your in-house team or our network, we provide the leadership necessary for ensuring effective brand implementation, from concept development to design and production.
Ongoing Brand Maintenance
MarketPoint’s goal is to provide guidance, strategic thinking and brand expertise – not total dependence. We understand that knowledge transfer is a critical step in the brand management process. We recognize that part of our success comes from helping you gain the knowledge and skills to effectively manage and implement your strategic brand roadmap on your own.
That said, we won’t abandon you, either. Our brand maintenance program provides an alternative—the right balance of support and independence. With our brand maintenance program, you can take advantage of:
- ongoing access to our strategists and their thinking
- outsourcing specific initiatives or functions, including social media and campaign management
- help with brand content, from blog writing and whitepapers to case studies and video communications
- quarterly brand reviews, including updates or modifications to your brand management plan, as necessary
Why is this important? Because your brand communications plan isn’t static. It needs to be flexible enough to adjust to changes in your industry and in the marketplace. Our commitment to your success extends beyond the plan, but without forcing co-dependencies.
CONTACT US today. We’re here to help.
MarketPoint gives 100% to its clients. They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.
MarketPoint helped us articulate who we are and what we do, to better reflect what we want our brand to be.
One of the things I like about MarketPoint is their marketing experience across multiple industries. When we hired them to help us better communicate our brand, they took nothing for granted. They conducted thorough research that produced challenging insights into the needs and values of our members. And their recommendations weren’t just based on the data, but drew on best practices they’ve encountered with clients outside our industry. It was a challenging process, but in the long run, we’ve been able to strengthen our brand and build even stronger relationships with our members.
I was surprised how much we could learn about branding, marketing, competitive landscapes, and more. MarketPoint went deep into our market and emerged well-informed on the industry and the challenges we faced. Their insights into our customer opportunities and who our competitors could be were extremely helpful. These guys really know what they’re talking about. I highly recommend them.