Managing Brand Communications

Successful companies focus on strategic brand management in every aspect of their business. They understand that logos and messages are mere communications tools, to be used in conjunction with meaningful touch points, to create deep emotional connections with customers. These companies forge brand loyalty.

An Integrated Approach to Brand Management

Beyond initial brand definition, MarketPoint helps companies evaluate what (and who) impacts their brand. We identify brand gaps between internal ideas and the external market perceptions of their brand. And we create a strategic brand roadmap to guide and assess ongoing brand communications.

MarketPoint employs proven research techniques to assess the perceptions of target audiences. We help clients understand what drives their businesses, and align their brand to the needs of their markets. We identify the strengths and weaknesses of your brand and the opportunities to extend it. And, we work with our affiliates and your in-house teams to improve your brand communications – from traditional marketing and communication initiatives (both internal and external) to executive presentation training and brand workshops that focus the entire organization on inspiring brand loyalty among customers.

Brand is an Evolution

Markets change, and so do consumer perceptions. Consequently, effective brand communication and healthy brand management require continual reevaluation of your brand.

ASK MARKETPOINT how better brand management could help your organization.


MarketPoint does a spectacular job getting to know your business and coming up with creative branding strategies! I highly recommend them!

MarketPoint helped us develop a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.

MarketPoint’s principals bring a unique perspective to marketing and branding projects. They don’t specialize in one industry, so they don’t have any preconceived notions about what the market wants. Their research painted a clear picture of the needs and values of our members. And the recommendations they provided drew on best practices they’ve learned from their work with clients in several industries. They challenged some long-standing assumptions, here. But in the long run, they helped us build even stronger relationships with our members.

I was surprised how much we could learn about branding, marketing, competitive landscapes, and more. MarketPoint went deep into our market and emerged well-informed on the industry and the challenges we faced. Their insights into our customer opportunities and who our competitors could be were extremely helpful. These guys really know what they’re talking about. I highly recommend them.

MarketPoint brings a combination of knowledge and perspective; they advise based on research; they listen, communicate and collaborate. Their strategies and creative work are grounded in research. They educate as they advise but also listen carefully to me and to my internal clients and stakeholders. They are true partners who have gained the respect of our alumni, faculty, institutional leaders, students, and employers.