Successful brands stem from solid brand strategies.

Understanding measurable results to date, specific industry trends and issues that impact the growth of the business serve as a foundation for developing your brand strategy.

Brand strategy incorporates:

    • Defining what the brand is intended to represent
    • Outlining key business objectives
    • Reaffirming target audiences and product/service offerings
    • Identifying key differentiators and competitive advantages
    • Connecting brand positioning to desired business outcomes

Building on a foundation of careful research and defined business objectives, we develop innovative brand strategies that work. Our brand strategy helps align internal and external perceptions about your brand and creates a framework to address critical issues among your business, your employees, and your target market.

LET MARKETPOINT help you build a solid brand strategy.


MarketPoint does a spectacular job getting to know your business and coming up with creative branding strategies! I highly recommend them!

MarketPoint helped us develop a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.

MarketPoint’s principals bring a unique perspective to marketing and branding projects. They don’t specialize in one industry, so they don’t have any preconceived notions about what the market wants. Their research painted a clear picture of the needs and values of our members. And the recommendations they provided drew on best practices they’ve learned from their work with clients in several industries. They challenged some long-standing assumptions, here. But in the long run, they helped us build even stronger relationships with our members.

I was surprised how much we could learn about branding, marketing, competitive landscapes, and more. MarketPoint went deep into our market and emerged well-informed on the industry and the challenges we faced. Their insights into our customer opportunities and who our competitors could be were extremely helpful. These guys really know what they’re talking about. I highly recommend them.

MarketPoint brings a combination of knowledge and perspective; they advise based on research; they listen, communicate and collaborate. Their strategies and creative work are grounded in research. They educate as they advise but also listen carefully to me and to my internal clients and stakeholders. They are true partners who have gained the respect of our alumni, faculty, institutional leaders, students, and employers.