Market Segmentation

Defining audiences, segmenting and sizing markets, prioritizing elements of your marketing plan, experimentation, applying metrics and refining your plan…

Whether you’re a services company considering a new vertical market, or an association interested in diversifying and building your membership, or a university planning to offer a new field of study, you can’t escape the importance of defining, segmenting, sizing and prioritizing your markets — because market size and penetration define revenue potential.

If you’re launching or managing a product, you need to know that positions are affected by target selection, penetration strategy, changes in the marketplace, and the evolving needs of your clients and prospects. Successful segmentation helps you focus on efforts that will show a positive return.

MarketPoint can show you how to size and segment your markets to optimize return on investment.

CONTACT US for help segmenting and sizing your markets.


MarketPoint worked with us to create a comprehensive outreach strategy in support of the development and rollout of a new Streamside Assistance Program. Not only did they help us understand the needs of our market through market research and build an integrated communications plan, they encouraged us to carefully define the program’s goals and provided a disciplined approach that ensured we met them. In fact, we exceeded them in some areas.

MarketPoint brings a combination of knowledge and perspective; they advise based on research; they listen, communicate and collaborate. Their strategies and creative work are grounded in research. They educate as they advise but also listen carefully to me and to my internal clients and stakeholders. They are true partners who have gained the respect of our alumni, faculty, institutional leaders, students, and employers.

We didn’t have the internal resources to create the messaging and execute it properly. MarketPoint helped guide us through the process by engaging us in working sessions, identifying key issues and developing talking points to ensure our messaging was tight and our external communications were clear, concise and consistent across the board.

MarketPoint’s suggestions…serve as a solid guideline for refining our message and tactics to more effectively reach our target audiences. They’ve also enabled us to prioritize and implement them internally.