How We Work
Maybe it’s experience. Or maybe it’s a commitment to providing clients with uncompromisingly honest (and sometimes hard-to-hear) feedback that empowers them to better define who they are and communicate that essence more effectively.
At MarketPoint, we expose the uncomplicated truth about marketing and brand. We help clients understand their marketplace, product managers penetrate markets, leadership teams become brand champions, and employees live the brand. And we do it all in plain English, providing usable information and insights in a simple, jargon-free way.
Our analysis and recommendations are based on personal experience and proven marketing discipline. Our communications plans take advantage of modern trends and technologies.
Our end goals are simple:
- to help organizations identify market positions and promote behaviors that will generate results,
- to develop systems and provide guidance that enables clients to manage their brands and marketing programs effectively, and
- to perform our duties to our clients while strictly adhering to accepted ethical standards and satisfying our corporate social responsibility.
ASK US how we can help your organization.
MarketPoint’s detailed and methodical process to understanding our business and assessing the effectiveness of our current brand image provided new insights about our business. They helped us articulate who we are and what we do, to better reflect what we want our brand to be. And they developed a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.
MarketPoint gives 100% to its clients. They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.
MarketPoint adapted quickly to our organization and our culture and worked effectively within our existing structure. Technically competent, highly resourceful, and irreverent to poor practices, they challenged us appropriately to improve our marketing operations.
MarketPoint has been a great marketing partner for STUDIOS: taking the time to understand us, helping us get closer to our clients, providing invaluable market research and intelligence, positioning us to penetrate new markets and facilitate growth, pushing us to improve our communications strategy…and all while working with multiple constituencies in our New York, Washington DC, San Francisco and Paris offices. It’s tough to meet our expectations at STUDIOS, but their commitment and attention to detail has earned our respect since 2007.