Where is your brand today?
A brand assessment provides an opportunity to evaluate the strength of your brand, to underscore the value of your brand with customers, and to reposition the brand, if necessary, to reflect changes in the marketplace. What’s more, it helps you and your staff recommit to the vision and goals of the business.
We evaluate your brand from both internal and external perspectives, identifying the gaps between what you want your brand to represent and how your customers perceive your brand in the marketplace.
Internal Brand Assessment
As part of an internal audit we:
- evaluate existing marketing strategies, materials, media and communications
- engage with key management and interview employees across multiple levels of your organization
- gather internal perceptions of your brand
- explore how the company believes it competes in the market, and
- review existing customer and market research, including customer satisfaction surveys.
External Brand Assessment
Based on the outcome of the internal brand audit, we conduct an assessment of external audiences and their brand perceptions. Depending on your company’s existing and/or ongoing research studies, our team develops a market research program that may include any number of the following types of external studies: existing customer brand perception, research on a competitive set, and prospective customer attitudes and perceptions.
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When we have a question or hit a speed bump, MarketPoint is available and responsive in guiding us through it.
MarketPoint provided interim management while we dealt with some instability and turnover in the Marketing department. Outsourcing on an interim basis enabled us to stabilize our marketing function, establish a baseline, reassess our needs, and establish a sustainable balance of internal leadership and outsourced services.
MarketPoint is smart enough to recognize that there are core issues at the heart of any business regardless of whether it’s a club, a law firm, a technology company or a health care organization, and they understand that face-to-face communication often yields the best results and breeds greater camaraderie.
MarketPoint was easy to work with, and made the research process fun and collaborative.