Making Informed Decisions through Market Research
Focus groups, online surveys, public intercepts, market sizing, gap analysis, needs mapping, secondary research, mining existing data… Market research takes many forms. And while many companies claim they have the experience, few can demonstrate it.
MarketPoint’s senior staff have decades of experience gathering and interpreting data in a marketing environment. Our processes are detailed and accurate, our approach is consistent and objective, and our interpretation of resulting data is informed and unbiased.
MarketPoint helps organizations make wise decisions with research customized to our clients’ needs. We help clients:
- determine market drivers
- reposition products and services
- quantify buyer preferences and opinions
- segment and size current and prospective markets
- validate customer satisfaction levels
- establish Net Promoter® programs
- gather competitive intelligence
- measure employee engagement
- develop iterative research programs
- establish metrics to monitor and manage improvement
Market research isn’t just about generating data, it’s about providing actionable marketing recommendations based on that data. At MarketPoint, we take the mystery out of research and put actionable results within reach.
CONTACT US to explore how market research can help your organization.
- MarketPoint strictly adheres to the ethics codes published by the Marketing Research Association, ICC/ESOMAR, and the American Psychological Association.
- MarketPoint offers free market research to registered nonprofits under our matching program, fResearch®.
One of the reasons we chose MarketPoint was their background in the education industry, which was useful as we were seeking accreditation. They learned the federal government professional development market quickly and collected very insightful data that still informs our marketing and branding, particularly as we have since pivoted back to our traditional CE mission.
MarketPoint was easy to work with, and made the research process fun and collaborative.
We had done market research before, but the results were often met with some level of skepticism. The MarketPoint project was a different story. What stood out to me was the level of trust they earned from our Leadership Team. From the early exploratory meetings, through the one-on-one discussions with senior managers, to the presentation of the data and the final recommendations, MarketPoint demonstrated their expertise. Our executives keep telling me how impressed they were. These guys know what they’re doing.
From early stakeholder focus groups through final recommendations, MarketPoint’s work has been thorough and extremely professional. Their insight and analysis helped us build a stronger message platform and informs our ongoing communications.
Thanks to MarketPoint for everything you have done for LBC. We couldn’t have found a better market research firm. Your many recommendations were right on target and will take us to where we want and need to be.