Who said learning can’t be fun? YOUR AD IGNORED HERE exploits the humor hidden in every corner of the Marketing world, while answering the questions that burn hottest in every businessperson’s mind. Want to learn the real secret behind “growth hacking” (p. 118) …how to overcome the fear of letting go? (p. 94) …why your branded content isn’t taking off? (p. 131) …where your next VP of Marketing is coming from? (p. 203) It’s all in here. Tom explains the promise of big data (p. 201) …why there’s a disconnect between marketing and sales (p. 196) …the folly of loyalty programs (pp. 62, 115) …which social media strategies will work and which won’t (p. 81) …and much more. In fact, you’d better buy two copies of this book – since it’s printed on both sides of the page, you’ll need a spare to hang the cartoons printed on the back of the ones you’ve already hung!
Book reviews and more
Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your world, and help you escape it. This is a self-help book for everyone who sells a product or service, a compass for entrepreneur, intrapreneurs and managers alike, a hard-to-put-down break from the daily grind, guaranteed to leave you yelling, “Sequel! Sequel!”
Often, in our work with organizational leaders, executives will reference seminal works by prominent business authors. Some titles seem to pop up routinely, others less so. One title we hear surprisingly seldom is Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adam Morgan, 1999). Yet, to us, the concepts Morgan develops in Eating the Big Fish are every bit as critical to success as those of Trout and Reis, or Rosser Reeves, or Kim and Mauborgne, or Malcolm Gladwell, or Jim Collins, or Seth Godin. And so, we’ve decided to offer a brief overview, here… Read more
I don’t mind admitting it – I’m a big fan of Seth Godin. So, when he announced his new book We Are All Weird in his September 21 blog post, I immediately bought the hardcover. Read more