Message Therapy® – Fixing the Message
Sometimes, marketing messages don’t deliver the results you expected. They may seem to fall on deaf ears – worse yet, they may completely backfire.
If the delivery of your message is on target, then the problem is usually in message development. MarketPoint’s team of experienced, professional communicators will review your marketing messages from every possible angle and diagnose problem areas.
We begin by consulting existing market intelligence within your organization and complement your understanding of the market with market research. We dissect each of your messages to expose both the expressed and implied claims they contain. We take the time to examine each core message from the target audience’s perspectives, mapping each message to the market’s needs and drivers, identifying where shortfalls and disconnects occur, as well as opportunities for message enhancement. And we work with you to rework your messages from a market perspective, tying each feature or benefit to a market need, ultimately reconstructing your messages to optimize performance.
CONTACT US to learn more.