Message Therapy® – Fixing the Message
Sometimes, marketing messages don’t deliver the results you expected. They may seem to fall on deaf ears – worse yet, they may completely backfire.
If the delivery of your message is on target, then the problem is usually in message development. MarketPoint’s team of experienced, professional communicators will review your marketing messages from every possible angle and diagnose problem areas.
We begin by consulting existing market intelligence within your organization and complement your understanding of the market with market research. We dissect each of your messages to expose both the expressed and implied claims they contain. We take the time to examine each core message from the target audience’s perspectives, mapping each message to the market’s needs and drivers, identifying where shortfalls and disconnects occur, as well as opportunities for message enhancement. And we work with you to rework your messages from a market perspective, tying each feature or benefit to a market need, ultimately reconstructing your messages to optimize performance.
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MarketPoint’s detailed and methodical process to understanding our business and assessing the effectiveness of our current brand image provided new insights about our business. They helped us articulate who we are and what we do, to better reflect what we want our brand to be. And they developed a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.
MarketPoint gives 100% to its clients. They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.
MarketPoint adapted quickly to our organization and our culture and worked effectively within our existing structure. Technically competent, highly resourceful, and irreverent to poor practices, they challenged us appropriately to improve our marketing operations.
MarketPoint has been a great marketing partner for STUDIOS: taking the time to understand us, helping us get closer to our clients, providing invaluable market research and intelligence, positioning us to penetrate new markets and facilitate growth, pushing us to improve our communications strategy…and all while working with multiple constituencies in our New York, Washington DC, San Francisco and Paris offices. It’s tough to meet our expectations at STUDIOS, but their commitment and attention to detail has earned our respect since 2007.