The Importance of Brand Research

Brand research provides perspective. It helps you understand the perceptions of your current and prospective audiences, and how they interact with your organization. It helps you see yourself and your competition from your customers’ vantage. It helps you identify the brand gaps between where you are and where you want to be.

Brand Research Services

Using a mix of qualitative and quantitative research methodologies, we help clients:

    • define their brand essence
    • validate their brand position
    • understand their brand within the context of the competitive landscape
    • quantify market perceptions of their brand
    • uncover misperceptions about the brand
    • assess brand messaging and determine how well it resonates with their market
    • identify touch-points and opportunities to influence brand perceptions Establish metrics to monitor brand perceptions

LEARN HOW better research can help improve your brand.

NOTE: MarketPoint strictly adheres to the ethics codes published by the Marketing Research Association, ICC/ESOMAR, and the American Psychological Association.


One of the reasons we chose MarketPoint was their background in the education industry, which was useful as we were seeking accreditation. They learned the federal government professional development market quickly and collected very insightful data that still informs our marketing and branding, particularly as we have since pivoted back to our traditional CE mission.

MarketPoint was easy to work with, and made the research process fun and collaborative.

We had done market research before, but the results were often met with some level of skepticism. The MarketPoint project was a different story. What stood out to me was the level of trust they earned from our Leadership Team. From the early exploratory meetings, through the one-on-one discussions with senior managers, to the presentation of the data and the final recommendations, MarketPoint demonstrated their expertise. Our executives keep telling me how impressed they were. These guys know what they’re doing.

From early stakeholder focus groups through final recommendations, MarketPoint’s work has been thorough and extremely professional. Their insight and analysis helped us build a stronger message platform and informs our ongoing communications.

Thanks to MarketPoint for everything you have done for LBC.  We couldn’t have found a better market research firm.  Your many recommendations were right on target and will take us to where we want and need to be.