https://yourmarketpoint.com/wp-content/uploads/2017/07/coffee-1324126-e1500917127745.jpg 1200 1800 Michael Zimmerman https://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpg Michael Zimmerman2017-07-24 13:03:142019-03-19 14:42:42Every Touchpoint Affects Your Brand, Starbucks®
Every Touchpoint Affects Your Brand, Starbucks®
We’re big fans of that down-home feeling you get when you visit the original Starbucks coffee shop in Seattle. And nothing helps carry that down-home feeling through the stores better than the hand-written signs that describe their products.
But which, we ask, is a greater risk to your brand: losing that folksy, homespun look, or losing your credibility among your customers, the vast majority of whom have at least graduated from high school? Read more