Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received a letter of intent from the University of Maryland, Baltimore County (UMBC), to perform branding and marketing services in support of a new initiative to promote graduate programs at the university.
“We sincerely appreciate the confidence UMBC has placed in our firm,” said Laura Pasternak, MarketPoint’s Principal and Chief Brand Strategist. “At the same time, we would like to recognize the contributions of two strategic allies, Graves Fowler Creative, and Blue Atlas Interactive, both of Gaithersburg, MD.”
The contract, which will span several months, covers various services related to the development and execution of a brand platform, intended to facilitate the promotion of fifteen targeted graduate programs.
MarketPoint will partner with two other Maryland-based firms, to complete the requirements of the project. Blue Atlas Interactive, will consult on technology and web development, and Graves Fowler Creative will advise on consistent delivery of the brand through design. The three organization’s principals have long histories of collaboration on similar projects.