Laura Pasternak, Principal and Chief Brand Strategist at MarketPoint, has been named to The Daily Record’s 2016 list of Maryland’s Top 100 Women.
If you live in or traveled through the Eastern United States during the last week of January, you probably felt the effects of the Blizzard of 2016. More than 60 Million people were under blizzard, winter storm, or freezing rain warnings, thanks to winter storm Jonas. Some were hit harder than others. Baltimore, Allentown, and Harrisburg posted the deepest snowfall on record for their cities.
This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.
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