(This article was previously published on SocialMediaToday.com as “Feeling a Bit Gooey Lately? You May be Suffering from Thin Contacts”)

You’ve probably heard the term “thin client.” Simply put, a thin client is a computer or workstation with limited functionality, designed to be dependent on a network server. In a thin-client network, most of the “heavy lifting,” including storage, computation, and even the operating system itself, is provided by the server, while the thin client provides a graphical user interface (GUI) that enables the user to interact with the system. Thin client solutions are very popular because they provide low-cost workstations, require little maintenance, and are naturally theft resistant (because they have little value on their own). On the other hand, thin clients have no value to the user, independent of their network function. Read more

Here’s a great idea. Let’s link our social media accounts together, so when we have something brilliant to say, all of our friends will benefit from our comments. On the surface, that may seem to make sense. It certainly appeals to our egos, and it promises to extend our social reach. But there are networks, and then there are networks.
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Have you ever noticed how the words “imply” and “infer” often (if not usually) carry a negative connotation?

“Are you implying that I…” she said, indignantly.

“Certainly not! You may have inferred that, but it was not at all what I was saying!” he responded.

The problem becomes more obvious (and more complex) in a marketing context. In fact, it sometimes constitutes grounds for litigation. “Your Honor, the makers of this ladder clearly implied, in their literature, that the ladder would be safe if…” And the rest belongs in a television courtroom. Read more

You’re an executive. You engage successfully with colleagues, employee, and clients every day. So what in the world could you possibly learn from my four-year-old daughter, Lulu?
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We recently conducted an extensive survey of 246 nonprofit organizations, to help them better understand their marketing practices. (The results of that survey are public and will be released in February.) And one of the most surprising findings was their position on print – specifically printed direct mail.
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