Fishing with the Wrong Lure

Went fishing, some years back, with a close friend and colleague. We talked through the morning about a marketing challenge he was facing. His CEO was pressing for a formalized marketing strategy, and he “just wanted to bounce a few ideas” off of me.
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Definitely Worth a Look

Just yesterday, as I scrolled through my Facebook feed, I came across a comment, written by someone I have never met. In fact, we’ve never even spoken or exchanged email.

All her comment said was, “definitely worth a look.” Read more

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Laura Pasternak Published in IABC’s Communication World

Laura Pasternak, Principal and Chief Brand Strategist for MarketPoint, has joined a select group of leading communications experts published in the International Association of Business Communicators (IABC) July-August issue of Communication World (CW). Read more

A Plan for the Brand During Mergers & Acquisitions

A merger can be one of the most challenging transitions for an organization. And even more so for a communications professional tasked with navigating branding decisions.

In my recent article written for and published in the July-August issue of Communication World, the official magazine of the International Association of Business Communicators (IABC), I’ve outlined the benefits of having a detailed communication plan and shared seven steps communicators and business leaders alike should consider when undertaking this type of transition. Read more