Blog - Page 5 of 17 - MarketPoint LLC

Laura Pasternak to Speak at SMPS Event in New York

January 31, 2016

MarketPoint Principal Laura Pasternak will be a featured panelist at the Society for Marketing Professional Services (SMPS) event, Iron Marketer, in New York City, on February 18. The event explores the role of research in developing satisfying business relationships. Read more

Familiar Echoes

January 28, 2016

In business, the space between sales and marketing is often filled with familiar echoes and empty talk. On one side of the aisle, marketing “professionals” level scorn on sales folk, claiming they are pompous, overpaid, unable to uncover the simplest of client needs, and unreceptive to much-needed marketing advice. On the other side, sales “professionals” rail against their marketing counterparts, calling them naive, unaccountable myth-promoters, who should just shut up and do their job, generating leads. Read more

On-Hold Promotion

December 17, 2015

There is no more captive audience than an on-hold customer. That makes it extremely tempting to push out advertising or public relations messages, while they wait for your attention. But how does it affect your brand? Read more

Whitepaper – Soft Benefits – 2015 December

December 1, 2015

This MarketPoint whitepaper explores the world of “soft benefits” – what they are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources Cited.

Infographic – Soft Benefits – 2015 December

December 1, 2015

This infographic explains what soft benefits are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources cited.

Infographic – Outsourcing – 2015 October

October 1, 2015

Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? Would it surprise you to learn that EMEA outsources even more than the Americas? Find out who’s outsourcing how much, and why. And learn tips from the experts on how and what you could be outsourcing – for greater profits. All sources cited.

Whitepaper – Outsourcing – 2015 October

October 1, 2015

This MarketPoint whitepaper takes a close look at the fascinating world of business outsourcing, and the sheer volume of work sent out each year may surprise you. Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? And would it surprise you to learn that EMEA outsources even more than the Americas? Find out who’s doing how much, and why. And learn tips from the experts on how and what you could be sending out – for greater profits. All sources cited.

Anonymous is changing the face of cybersecurity.

Cyber-Not-So-Security

September 2, 2015

70 million records breached at Target Corporation, 100,000 taxpayer accounts compromised through the “Get Transcript” application on IRS.gov, 14 million Federal employees’ files accessed by Chinese hackers, and you haven’t done anything about cybersecurity in your organization? Read more

Infographic – Cybersecurity in America – 2015 September

September 1, 2015

This cybersecurity infographic explores the risks associated with cybercrime and how organizations can help mitigate risk and protect their data. All sources cited.

Infographic – Skills Gap – 2015 August

August 1, 2015

This MarketPoint infographic explores the growing skills gap facing employers – “the point at which an organization can no longer grow or remain competitive because it cannot fill critical jobs with employees who have the right knowledge, skills, and abilities” (ASTD). Using statistics and other facts, we explain the scope of the problem, its cause and consequences, and what employers (and employees) can do about it. All sources cited.