Blog - Page 4 of 17 - MarketPoint LLC

Whitepaper – Hiring: A Game of Cat and Mouse – 2016 July

July 1, 2016

This MarketPoint whitepaper on hiring explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

Infographic – Hiring: A Game of Cat and Mouse – 2016 July

June 23, 2016

This MarketPoint infographic explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

Whitepaper – Mergers & Acquisitions 2016 June

June 20, 2016

Every year, global M&A deals register in the trillions of dollars — in fact, their total value is greater than the annual U.S. Federal budget. This whitepaper takes a close look at the deals that made up 2015 and adds context to the M&A landscape. But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you might want to start by reading our whitepaper. Includes illustrations from the infographic. All sources cited.
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Infographic – Family-Owned Businesses – 2016 May

May 1, 2016

This MarketPoint infographic explores the impact of family-owned businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership, and list the top 10 family businesses in America, showing size and ownership. All sources cited.

Whitepaper – Family Businesses in America – 2016 May

May 1, 2016

This MarketPoint whitepaper explores the impact of family businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership. All sources cited.

Reputation scrubbing is no easier today.

Reputation Scrubbing: “What’s a Mother to Do?”

April 21, 2016

Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.

Infographic – Brand Loyalty – 2016 March

March 1, 2016

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

Laura Pasternak Named to Maryland’s Top 100 Women

February 26, 2016

Laura Pasternak, Principal and Chief Brand Strategist at MarketPoint, has been named to The Daily Record’s 2016 list of Maryland’s Top 100 Women.

Baby, It’s Cold Outside!

February 14, 2016

If you live in or traveled through the Eastern United States during the last week of January, you probably felt the effects of the Blizzard of 2016. More than 60 Million people were under blizzard, winter storm, or freezing rain warnings, thanks to winter storm Jonas. Some were hit harder than others. Baltimore, Allentown, and Harrisburg posted the deepest snowfall on record for their cities.

Whitepaper – Brand Loyalty – 2016 February

February 1, 2016

This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.