The 494th Anniversary of the Birth of Social Media Marketing
Recently, my business partner and I had the good fortune to speak at the National Council for Marketing and Public Relations conference in Baltimore. And between sessions, one of the attendees approached us and asked when we thought social media marketing began. The obvious answers, of course, were (1) social media marketing has been around since the beginning of society, only in different forms than the current digital form; and (2) its current iteration can be traced to 1987, when Rick Adams launched UUNET, the first commercial internet service provider, offering Usenet feeds, email services and public digital bulletin boards. But both of those answers seemed to fall somewhere between disingenuous and hollow.
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