Did you ever wish you could “take something back”? You know, like that comment you made at the Holiday party, when you didn’t know your boss was standing right behind you? Or the email that started out as a joke but ended up in the HR office? No, of course not. Smart people don’t do […]
Here’s a great idea. Let’s link our social media accounts together, so when we have something brilliant to say, all of our friends will benefit from our comments. On the surface, that may seem to make sense. It certainly appeals to our egos, and it promises to extend our social reach. But there are networks, […]
There’s a great new ad on TV. It’s Kayak.com’s “Five-Man Search” campaign. A man sits on a sofa, connected to four cardboard dummies, who (because they are connected to him with poles) mimic his every move. If you haven’t seen it, go find it now.
Have you ever noticed how the words “imply” and “infer” often (if not usually) carry a negative connotation? “Are you implying that I…” she said, indignantly. “Certainly not! You may have inferred that, but it was not at all what I was saying!” he responded. The problem becomes more obvious (and more complex) in a […]
If you stopped by today’s blog, expecting your weekly dose of marketing wisdom, you may have come to the wrong place.
When was the last time you actually walked into your bank branch? Something has changed. And it feels a little creepy. For several years, I’ve had a business account with SunTrust. When I first opened the account, I was introduced to several of the local branch managers. My business account manager helped me evaluate options […]
We recently conducted an extensive survey of 246 nonprofit organizations, to help them better understand their marketing practices. (The results of that survey are public and will be released in February.) And one of the most surprising findings was their position on print – specifically printed direct mail.
Baltimore-based consulting firm MarketPoint LLC released, today, the official results of the 2011 Survey of the Marketing Practices of Maryland Nonprofits’ Constituent Organizations.
It was 16 months ago that I first read the New York Times article about “retargeting ads.” We’ve all encountered them – and most people find them as welcomed as bedbugs (and even harder to get rid of). The technology is simple enough. Some honest and unsuspecting prospective customer visits an unscrupulous merchant’s website, and […]
In the movie Field of Dreams, Ray Kinsella, a down-on-his-luck Iowan farmer (played by Kevin Costner) responds to a whisper in his cornfield encouraging him to build a baseball field – “If you build it, they will come.” With blind faith he follows the vision and in the end is able to fulfill his dreams, […]