When the Tin Woodsman joined Dorothy and the Scarecrow on their journey to Oz, he warned his companions to watch out for lions and tigers and bears. That scene put the fear of Oz into my kids when they were young. Which was exactly what the filmmaker intended. Of course, Dorothy never did run into […]
Sixty years ago, my father had an insurance agent named Jack Josephson. Jack was the embodiment of customer service. He answered his own phone, spoke in simple terms, told the truth, and would drop anything he was doing to respond to a client with a claim. Jack was a good guy in an age of […]
Recently, my business partner and I had the good fortune to speak at the National Council for Marketing and Public Relations conference in Baltimore. And between sessions, one of the attendees approached us and asked when we thought social media marketing began. The obvious answers, of course, were (1) social media marketing has been around […]
Well, this changes everything. The BBC reported, this week, that Scientists have successfully repeated an experiment in which neutrinos have been recorded traveling faster than the speed of light. The full scientific report, submitted to the Journal of High Energy Physics, is currently being reviewed by the scientific community.
A few years back, a young Marketing VP confided, “My first year on the job, I lowered our production costs, reduced our dependence on outside services, improved our mail and email response rates, and turned around a departmental morale problem, only to be chided by the CEO, at my year-end review…”
This blog entry is dedicated to Nancy James, who specifically asked us to write a short post, for a change… I had the good fortune to speak at the National Council for Marketing and Public Relations in Baltimore, this week, and between sessions, one attendee asked if there was a winning formula for writing acceptance […]
If we have a mantra at MarketPoint, it’s this: In order for a brand to succeed, it has to be authentic, transaction-worthy and sustainable. By “authentic,” we mean the brand must be consistent with the values, the purpose, and actions of the organization. “Transaction-worthy,” of course, implies that the brand must offer genuine value in […]
Often, in our work with organizational leaders, executives will reference seminal works by prominent business authors. Some titles seem to pop up routinely, others less so. One title we hear surprisingly seldom is Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adam Morgan, 1999). Yet, to us, the concepts Morgan develops […]
In 1999, Adam Morgan published Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, a manifesto on winning in the face of superior competition. Big Fish was about taking on the market leader despite limited resources; it was about making your own rules; it was about redefining the terms by which a product category should […]
If you’re reading this article on SocialMediaToday, you probably know far more about the mechanics of creating infographics than I. If you’re reading it on my blog, maybe not. Either way, these tips from an infographics addict could go some distance toward improving the social media landscape. So, without further ado, here are five, by-no-means-exhaustive […]