Why You Should Read Seth Godin’s Latest Book (We Are All Weird)
I don’t mind admitting it – I’m a big fan of Seth Godin. So, when he announced his new book We Are All Weird in his September 21 blog post, I immediately bought the hardcover.
Entries by Michael Zimmerman
Ending the War over Social Media Marketing Governance
What follows (all in the space of 500 words) are three interesting stories. The first two are closely interwoven; the third seems unrelated. Together, they span thousands of years. And while each is fascinating in its own right, when seen as one, they provide a solution to the war of governance over social media marketing.
Social Media for Business is about Giving, not Taking
Many organizations – and particularly businesses – still look at social media and wonder, “Where’s the value?” From their perspective, social media fails to deliver the goods. And the bad news is, from their perspective, it probably always will – because the question “What can I get out of social media?” misses the very point […]
Looking Up to Mr. Weiner
Perhaps, businesses would do well to follow the lead of Congressman Weiner. No, not his internet flirting, or his bad-judgment photo texting, or his blatant lies to reporters… but his apology. In the rush to vilify Mr. Weiner and brush aside the whole affair in favor of the latest headline, we may have missed the […]
Distracted Caller Law
Distracted driver laws are a source of heated debate in the United States. Consumer safety groups and law enforcement agencies warn of the dangers of distracted driving, citing statistics made available through the U.S. Government’s Department of Transportation, while users argue that cell phones create no more inherent danger than drive-through restaurants. In all, 34 […]
Why Sales Training Seldom Works
Lots of good-hearted people make a decent living by training sales people. I used to be one of them. So, it’s with a sympathetic heart that I say, “Sales training stinks.”
Deming for Marketing Managers
Almost 30 years ago, I was fortunate to have a mentor who was a devotee of W. Edwards Deming. No less than once a week (for four years) I would hear Charlie say, “If you’re not measuring it, you’re not managing it.” I never found the actual Deming quote, but the concept is certainly consistent […]
Brand Improvement: Continuous or Continual?
The words “continuous” and “continual” are so similar in appearance and sound that many people use them as if they were synonymous. But in truth, the subtle distinction between the two sheds important light on our understanding of brand.
Who’s to Blame for Claim Inflation?
Marketers love comparisons. Especially copywriters. It seems every product advertised is the best product anyone could buy. It’s the “fastest car,” the “toughest truck,” the “whitest smile,” the “easiest decision,” the “smoothest ride…” Such claims are enticing; they promise to exceed our expectations.
MarketPoint Receives MBE and DBE Certifications
Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received both Minority Business Enterprise (MBE) Certification from the State of Maryland, and the United States Department of Transportation (USDOT) Disadvantaged Business Enterprise Certification (DBE).